凡是經營品牌的人，都會很想要知道自己在市場的知名如何?口碑如何?以往你可能透過銷售數字、問卷調查來旁敲側擊消費者對於你想法，然後用上一季度的銷售業績，來評估來年要進多少的貨，所以常常都有老闆因誤判局勢，有時是認為自己在消費者中的地位很高，有時是消費者的口味變了，最後導致庫存無法銷售出去。
而k.t.m建立完整數據的追蹤系統，可以針對你在k.t.m的品牌，其產生的數據，來了解市場上客戶對你的真正想法，根據你不同的行銷活動，你與消費者接觸越多，蒐集的數據也當然越多，但並不是所有的數據都有意義，你需要透過這數據來提出市場需求的假設或是公式，並解不斷透過市場的驗證，如此一來，你才能得到真正的答案。 更多文章
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創立個人品牌價值，從名片設計開始
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